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Camping with Vacanceselect

Camping with Vacanceselect is camping in style. There are almost thirty campsites around Lake Garda that are offered by Vacanceselect. Most camps are located in attractive locations on Lake Garda itself, but each camp also has its own swimming pool or aquatic paradise. Ideal for young children.
Vacanceselect uses two concepts; Selectcamp and Camp2Relax, both aiming to provide tourists with a unique camping experience. This can be done, for example, in a luxury camping tent, but also in a fully furnished suite. From simple camping to elegant glamping. Vacanceselect also guarantees a good service provided by helpful staff during your vacation. And all of this in carefully selected locations and decorated according to the latest and most modern standards.
Vacanceselect installations

Vacanceselect camping
Vancanceselect offers all types of excursions. For example, you can go to amusement parks, thermal baths or take a boat trip. In addition, Vacanceselect camps have beautiful pools, sports courts and entertainment and entertainment for your children. Vacanceselect campsites are aimed at families, so you can camp with the whole family without worries. The Vacanceselect campsites are also perfectly located. You can find them at the lake, close to beautiful places or nature reserves and you choose. Are you sporty? Then the Lake Garda area is perfect for you. In addition, Vacanceselect offers many sports facilities, such as surfing, tennis and football. So there is a lot to do!
Vacanceselect's professionalism
Vacanceselect has been a professional provider of campsites and holiday parks in 15 different countries for 30 years. Service and quality are of paramount importance at Vacanceselect. And whatever your needs and desires for your vacation, Vacanceselect offers a suitable and attractive answer to all questions. So are you looking for simplicity or prefer a more luxurious camping variant? Vacanceselect offers you a fun and carefree vacation on Lake Garda!

Vacanceselect is a specialist in glamping (luxury camping) and beautiful houses in holiday parks. The Vacanceselect employees personally check the accommodations to ensure that they are in perfect condition.

Vacanceselect is a European leader with 24,300 pitches, of which 17,500 are equipped with mobile-homes, on over 300 sites located mainly in France, Italy and Spain
It operates in an attractive segment of the outdoor leisure market, which has demonstrated resilient growth, and fits three key investment themes of the consumer team: value for money, convenience and outdoor living
It is the only player active across three business models: (i) Mobile home rental on its own sites,

(ii) Mobile home rental on partner sites and

(iii) Mobile home sales
The group continues to enjoy strong growth and launched its new Tohapi brand at the end of 2014
In December 2014, the company strengthened its European position with the acquisition of Canvas Holidays, a significant player in the outdoor accommodation market in the UK and the Netherlands
It is a well-invested business with a significant asset base: campsites in prime seaside locations in France and a younger than average mobile-home fleet
The company has a high-quality management team with a clear acquisition and integration track record.

With a strong focus on providing excellent consumer experiences, the Vacanceselect Group is a European travel and leisure market leader and has over 30 years of experience in providing family holidays. In particular, the brand is a pioneer and specialist in 'glamping': camping in nature with the comfort and luxury of home. Vacanceselect is an umbrella brand encompassing three subdivisions: campsites, partners and B2C. It boasts a portfolio of over 1,400 camping destinations in 16 countries, featuring over 35,000 campsites.

After years of juggling multiple disconnected technologies and systems, the marketing team at Vacanceselect needed to make a major shift towards centralized customer communications in order to reach their goal of providing 'moments that matter' to consumers. In preparing for the shift, the following challenges emerged:1. Vacanceselect needed to communicate new perks, such as new amenities, event updates, or property improvements (i.e. swimming pools, gyms, concert events, childcare services offerings, or menus) to interested customers.2. They also wanted to tap into the recent popularity of luxury camping experiences. To do so, they'd have to achieve upsells on luxury campsites. 3. Operationally, the shift required consolidating several databases across Vacanceselect's European businesses to achieve a central customer view for each individual - all on Selligent Marketing Cloud.

Remove prejudices

Scheijen mentions four spearheads that Vacanceselect will focus on in the near future. Firstly, it is creating awareness and tapping into new target groups. 'We need to take away the prejudices about camping. It is not uncomfortable and the image of walking around the campsite with your toilet roll, washing the dishes in a basin and showering with a coin is outdated. We rent accommodations that vary from basic to luxury, with a dishwasher and a jacuzzi. They are apartments in the open air that suit people who have a fear of camping but book an apartment or a cottage for their vacation. Camping has not become a budget but a lifestyle choice and we will spread that message even better. '
Bar is high for e-commerce

Second, Scheijen wants to take e-commerce activities to a higher level. 'We are a pure player, so we have to rely on our online sales. The bar is set high because for the consumer there is no difference between buying something from Bol.com or booking a holiday with us. We can make some improvements there, such as a mining environment and a better site where it becomes even easier to find the perfect holiday. The capital injection from Vacalians makes it possible that we can implement such improvements even faster. 'More knowledge in-house

The third spearhead follows from this: Vacanceselect wants to acquire more e-commerce knowledge. 'We work a lot with agencies, but if you want to be a leading e-commerce player, you have to be able to carry out the most important activities yourself. Own employees are closer to the business, know more quickly what is going on and are more committed to the business. This is more difficult for agencies, because they have several clients. I find the relationship valuable, but mainly to determine strategies and keep us sharp, not to outsource operational tasks. '
Digitize campsites

Fourth, Vacanceselect will accelerate the development of connectivity tools. These enable campsites to digitize their availability. 'Compared to the hotel industry, the camping market is traditional - stock is often kept on a planning board. With the tools we make available, campsites can digitally open their stock for sale. That is more efficient and faster and the guest immediately knows where he or she stands. "
Alkmaar will remain the Northern Europe headquarters