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9 things you never knew about Toblerone

Toblerone is the beloved Swiss chocolate brand that we can't get enough of. The chocolate bar is so precious that it was a top trending topic during the election. It rocked a lot of people's world when Mondelez International Inc. made the decision — in the U.K. — to lengthen the gaps between the chocolate peaks and reduce its weight by 10%. That announcement was a major slap in the face during an already turbulent time. Toblerone is a cleverly built chocolate bar. We put together 9 things you might not have known about the brand.

1. Its name is a play on words

The chocolate was invented by Theodor Tobler. Toblerone comes from his surname, plus 'torrone' - an Italian word for a type of nougat.

2. It's 108 years old

Theodor Tobler and his wife created this world-renowned chocolate in 1908. Chocolate making was in Tobler's family, as his father owned a confectionary shop in the late 1800s.

3. You've been eating it wrong

In 2014, a video went viral that proved the correct way to break off a piece of Toblerone chocolate. Mind blown.

4. It's the first chocolate bar to debut with a filling

And after that, brands such as Almond Joy, Mounds, and Three Musketeers followed suit. What a trend setter.

5. We consume 62,000 kilometers of Toblerone each year

Amanda EvertzMajor fun fact: if you laid out all of the Toblerone chocolate bars that were sold each year — it would be 62,000 kilometers long. That's longer than the circumference of Earth.

6. Its shape comes from dancers

It's commonly thought that the shape of Toblerone represents the mountains of Switzerland. But the shape is actually meant to represent dancers the Folies Bergères — a cabaret music hall in Paris. The dancers form a pyramid at the end of the show, hence the triangular shape of the candy.

7. There's a hidden message in its packaging

You know the mountain on the packaging of a Toblerone box? Look more closely. Theres an outline of a bear within the mountain.

8. It comes in 10 sizes

From fun size, to life size, Toblerone comes in 10 sizes and weights. It's tallest candy bar for sale is one meter in length.

9. There have been 11 different varieties of Toblerone

The candy bar has played around with different flavors in its 108 year existence. Flavors such as fruit and nut, honeycomb, and salted almond have all been tested.

The Story Behind Toblerone's Distinctive Pyramids

Toblerone’s famous pyramid-shaped chocolate bars are loved the world over. The chocolate bar’s distinctive shape has been so successful it’s been unashamedly pilfered by its rivals.

The story begins with Jean Tobler, a chocolatier based in Bern. He first opened his own confectionery shop in 1868 and, business was so good, he was able to open up his own chocolate factory in Bern in 1899. One year later, the elderly Jean passed on the reins of the family business to Theodor, his son.

Only eight years later and Theodor’s tinkering with different recipes and designs bore a glorious result. Mixing chocolate, honey, nougat and almonds, and setting it in a distinctive triangular shape, Tobler gave life to the Toblerone – a name that mixes Tobler and torrone, which is Italian for ‘nougat’.

Legend has it that the majestic Matterhorn, Switzerland’s most famous mountain peak, inspired the Toblers to fashion their chocolate this way. According to other sources, however, principally Tobler’s own sons, the inspiration was a little more human. They say that, in fact, it was a show at the Folies Bergère – a music hall in Paris, where frilly-dressed dancers formed a giant, human triangle for the final spectacle – that apparently impressed young Tobler immensely.

Some see a mountain in the Matterhorn, others might see a giant block of snow-covered chocolate | Julius_Silver/ Pixabay

Whatever the case, Tobler’s instantly recognisable chocolate took the world by storm. Years later, Toblerone launched its dark and white chocolate range and, ten years ago, they brought us a fruit-and-nut Toblerone bar.

Toberlone has now become a byword, dubbing structures across the world. In Switzerland, a series of concrete, anti-tank defenses that line its western border has been dubbed The Toblerone Line. There is also a Toblerone Building in Belgrade, Serbia, and Toblerone-shaped’ student accommodation at the University of Manchester.

Toblerone has also been in the news for all the wrong reasons. One bar caused the demise of an unfortunate Swedish politician, who was caught purchasing the chocolate using taxpayers’ money. The incident has been inscribed in Swedish history as the ‘Toblerone affair.’ Mondelez International, the American company that makes the bars, was heavily also criticised a few years back for altering the design and reducing the number of triangles in the distinctive bars to reduce their weight. Naturally, chocolate fans felt cheated.

We can only imagine that the Toblers would be incredibly pleased to see that their oddly shaped chocolate bar has seeped so deeply into the world’s psyche – to the point that some of us don’t see triangles or pyramids, rather we see giant concrete, metal or wooden Toblerones.