10% KitchenAid Discount Codes ( KitchenAid Voucher Codes) 2025 UK

STORY

The KitchenAid started its activities in 1908 in a city in the interior of the United States (in Ohio), where the revolutionary cake mixer (called a 'mixer') was created. In 1915, bakers and pastry chefs began to use the revolutionary invention, gaining not only in productivity, as they were able to beat in large quantities, but also to comply with the strict sanitary standards in the preparation of foods such as bread and cakes, in force at the time. The model, dubbed the H-5, was officially launched on the market with some improvements only in 1919 as the first - and most renowned - electric mixer for domestic use with a planetary movement, whose beater rotated in only one direction, but throughout the entire bowl.

The brand name came from an enthusiastic comment from one of its first users, wife of one of the directors of the Hobart Manufacturing Company (producer of electrical machines for grinding meat, coffee beans and peanuts), who, when testing the stand mixer stand mixer , declared that the product was the best kitchen aid he had ever had, hence the name KitchenAid ('This is the best kitchen aid I've ever had').

In the 1920s, brand campaigns extolled the versatility of the mixer, which could also be used for grinding, slicing and mashing food. At that time, sales were made door-to-door, with a demonstration of the product's facilities to prepare meals in a much more practical way. It was also during this period that the electric coffeemaker with the KitchenAid brand appeared. In 1927 the company launched the Model G mixer, lighter and smaller than the original model, which in just three years sold more than 20,000 units.

In the 1930s, the brand launched a more popular line of its traditional mixer due to the Great American Depression, which greatly diminished the purchasing power of families. Even in a difficult period for the American economy, the KitchenAid bet on the launch of innovative products - as in 1935 - when it introduced the portable dishwasher to the market. To continue the launch of new products, KitchenAid recruited, in 1936, the famous designer Egmond Arens to start a lasting partnership with the company, designing three of the most elegant models of the brand's mixers. It was also in this decade, in 1937, that numerous interchangeable accessories appeared for the models of all the brand's mixers, making the product even more versatile and popular.

After the extraordinary launch of the first in white and dishwasher pink at the end of 1940, the KitchenAid has become a brand worshiped by great chefs and lovers of good cuisine in the United States and in many other countries around the world. The KitchenAid has not only innovated in the technology and versatility of its products. In 1955 it introduced striking colors such as petal pink, sun yellow, water green, satin chrome and aged copper in its traditional line of beaters. The new colors were a real shock to the world of white painted home appliances and laptops. The public approved of the innovation and the devices became objects of desire for housewives and culinary lovers.

The enormous success of the products over time and the great reputation acquired in front of a loyal audience caught the attention of Whirpool Corporation, the world leader in the production of household appliances, which purchased the KitchenAid in 1986. It was in that same year that the brand was introduced to the market a line of refrigerators, as well as ovens and stoves in a sleek, modern design. In the 90's the brand introduced a complete line of accessories and kitchen utensils such as food processors, mixers, toasters, hand mixers and spatulas. The decade was also marked by the launch, in 1998, of the Architect® Series home appliance line, made entirely of stainless steel and featuring an extremely modern design.

Today, KitchenAid operates in more than 120 countries on all continents. With premium positioning in the market, the brand has only four concept stores in the world located in the United States, Colombia, Chile and Brazil.

CURIOSITY

In 2001, with the support of the Susan G. Komen Foundation, the KitchenAid relaunched the most famous coffee machine in its history: the A-9, designed by Egmond Arens. The product, in a limited and special edition, was marketed in pink and part of its sales was donated to the foundation, to fight breast cancer. Currently, the company sells different pink products in the United States, Europe, and recently in Brazil, in order to increasingly support this cause, promoting the Cook for the Cure project, which has as objective to assist in the awareness and prevention of breast cancer. To date, the project has raised more than US$ 8 million.