Best Josh Wood Colour Promo Code · Josh Wood Colour Discounts & History
The world's leading color specialist is sought out by celebrities, designers and their Atelier clients for his hair coloring genius. Josh with the help of his team, is a pioneer in launching 1 to 1 video conferencing, connecting Atelier experts to our community to provide personalized advice and recommendations. Josh shares his experience with his innovative range of homemade hair colors. Your objective? To redefine your home hair coloring experience with easy-to-use permanent colors, root touches and a variety of tone-specific cares. Named by the professional hair brand as its global color expert, Josh has joined the brand's family of hair experts, including visionary stylist Guido Palau. As two world fashion leaders known for their runway hairstyles, Josh and Guido define style and color trends, then work with the Redken community of artists and educators to bring the trends to salons and consumers.
In 2016, Josh received the coveted Creative Head Most Wanted Hair Icon award - given by his peers is a true recognition of his work in the industry. Coloring the entire cast of 47 models for the Prada show cemented the rise of color on the runway. It is a reflection of Josh's position as a reference in the fashion world, with the designer appealing to his vision with colors for campaigns, ready-to-wear and haute couture collections. His color has been seen on the catwalks of Celine, Louis Vuitton, Valentino, Gucci, Marc Jacobs, Alexander McQueen, Alexander Wang, Missoni, Dior and Versace.
A question that often crops up from our customers is to do with the strength or the 'weight' of hair colour; how long does hair colour last? How permanent is permanent hair dye? What's the difference between semi permanent hair colour and permanent hair colour? And what about demi permanent?
We're here to make the world of hair colour a simpler, supportive and feel-good place - so here's the breakdown to these commonly asked questions. Let's start with the heaviest weighing hair colour and work our way up.
This one pretty much does what it says on the tin. This is designed to permanently change the colour of hair, without the hair colour washing out. At Josh Wood Colour, we have permanent hair colour on its own, with a Shade Shot to customise the tone, or the customer favourite, award-winning Miracle System: permanent colour, Shade Shot, and the Miracle Shot for that extra boost of condition and shine.
When mixed with a developer, permanent hair dye opens the cuticles that comprise the surface of the hair shaft and delivers colour deep inside. For the Miracle System, this also means that the nutrients from the Miracle Shot also get deep into the hair. The cuticle then reseals, preventing the hair colour (and condition from the Miracle Shot!) from escaping.
Often, permanent colour is the one that has that 'hair dye' smell, because it contains some harsher chemicals like ammonia or PPD, but ours doesn't. We don't use ammonia, which is why our permanent hair colour smells great.
Permanent hair colour can be used to lighten or 'lift' the hair to make it brighter, if it contains enough peroxide. However, whilst ours might lift very slightly, it's not designed for this, as we always recommend a salon visit for any clients looking for more of a transformative hair colour.
The best bit? Permanent hair colour is the A* product for grey coverage. If you really don't want any visible greys, or any peeping through, permanent colour is the best option. Our Miracle System offers 100% grey coverage which conditions as it colours, made in a selection of natural colours perfectly designed for you.
Demi is, as you might expect, a mid-way point between permanent and semi permanent hair colour. It also usually involves a developer, and can last around 20 washes. Demi permanent hair dye is formulated to sit closer to the surface of hair, without penetrating as far down as permanent colour. For colour results, demi permanent hair colour is best used to darken or adjust the tone of hair. For grey coverage, the results give more of a blend rather than reliable coverage, so if you want proper grey coverage, opt for permanent hair dye.
At JWC, we love a semi-permanent colour for refreshing our hair colour, or trying something new without the commitment of permanent hair colour. Semi-permanent hair colour doesn't contain ammonia or use a developer, and is designed only to deposit colour on the surface of the hair - a little like staining rather than transforming. Our range of Gloss and Glaze are fantastic semi permanent colours, which act like toners and, like our permanent colour, actually improve hair's condition while colouring. Semi permanent hair colour usually lasts around 3-6 washes, so is great for trying something out or giving hair a pick-me-up. Our semi permanent Gloss, for example, is designed to adjust hair tone for 3-6 washes: try Icy Blonde Gloss as a corrective, conditioning hair toner to remove brassiness in blondes, or increase the richness and warmth of brunette hair with our Chestnut Brunette Gloss.
Our Hair Glaze collection is also a semi-permanent hair colour, but in three beautiful pastel colours: Pink Quartz, Blue Reef and Peach Blush. These work on light hair and last 3-5 washes for the ideal, low commitment, bright summer hair colour.
Temporary hair colour is not designed to transform hair colour. Think of it like makeup for your hair, as it lasts up until your next wash. We love temporary hair colours as a quick fix for any grey hairs peeking through. Our range of Root Touch Up products, such as the Blending Brush or Airbrush Root Spray, provide temporary grey coverage that's perfect for on-the-go or using in between permanent hair colour applications.
Remember, how long a hair colour lasts depends on the porosity, age, and density of the hair, so there's not really one rule for everyone. What's more, shampoos that contain sulphates will make colour fade faster, so if you're looking to extend the life of your hair colour, opt for a sulphate free shampoo, like our Miracle Shampoo.
As you can see, there's a range of tools in our kit, so whatever your hair needs, we've got you covered. Have questions or need some advice? Speak to one of our friendly Client Delight team, or book a free 1:1 virtual hair colour consultation with one of our expert colourists.
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A first in the hair world, the Atelier in London's Holland Park opened in 2011. It pioneered the 'creative hub' salon concept, quickly becoming a leading global destination and a best kept secret for seeking clients the best talent the hair world has to offer and remains that way today. Josh's career began with a Saturday job at a local salon in his hometown of Barnsley. It wasn't long before he found himself training to be a hairdresser at Vidal Sassoon in Leeds. As soon as he qualified, he went to London, where he found his hair color calling... JoshWoodColour.
Discount Codes | 1 |
Best Josh Wood Colour Coupon | 10% |
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